Only for the ultra-wealthy

Michael Martini (31) grew up in Port Elizabeth. Today he parties with the likes of Paris Hilton. After completing two degrees, he went travelling, visiting 36 countries. Two years later, he returned to South Africa and became a commodity trader, trading base metals from Africa to China. Now he lives in Miami where he owns a private high-end luxury concierge and lifestyle management company. He started the business after a club owner suggested it. He bought a gym membership at the Delano Hotel in Miami, where he met an oil trader from Jordan at the pool, for whom he hired a limousine and a security guard, and arranged a dinner party. Three years later he had 17 clients, including movie stars, producers, property developers, oil sheiks and stockbrokers. At one stage, he dated CSI Miami star Sofia Milos.